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Zambians urged to unite to market tourism in the country

Ministry of Arts and Tourism Permanent Secretary (PS), Howard Sikwela has called on Zambians to put aside divisive mindsets and market tourism.Rev. Sikwela said it is the responsibility of every Zambian to market tourism as it is a way of enhancing exchange of ideas.

The PS was speaking during an opening cocktail to launch the Livingstone International Cultural and Arts Festival (LICAF), in Livingstone.

And speaking earlier, Zambia Tourism Agency (ZTA), Chief Executive Officer Felix Chaila said he is hopeful that the festival will boost tourism and see an influx of not only residents of Livingstone but international delegates.
Mr. Chaila has however implored Livingstone locals to take ownership of the event.

He has further appealed to local residents to turn up in numbers for the event that will include a number of activities such as the traditional food testing, cultural performances and experience the Mosi Day of Thunder.

This year’s LICAF which is being supported by ZTA and Zambian Breweries has attracted 5 countries namely Zimbabwe, Botswana, Burundi, Seychelles, China and the host Zambia.

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